What was the total advertising cost incurred by Bhc for the year ended December 31, 2024?

According to Bhc's 2025 Franchise Disclosure Document, the company incurred advertising costs of $360,537 for the year ended December 31, 2024. This figure represents the total advertising expenses that Bhc recognized during that fiscal year.

For a prospective franchisee, this information provides insight into the scale of Bhc's advertising investments at the corporate level. It suggests that Bhc is actively engaged in promoting its brand. Franchisees should consider this amount in relation to their own required advertising expenditures, which include both initial grand opening advertising and ongoing local advertising efforts.

Understanding the franchisor's advertising spend can help franchisees assess the potential brand awareness and marketing support they can expect. It is important for potential franchisees to inquire about the specific strategies and allocation of these advertising funds to determine how they might benefit individual franchise locations.