What rights does Bhc reserve regarding conducting collective/national campaigns via local social media on behalf of franchisees?

According to Bhc's 2025 Franchise Disclosure Document, Bhc reserves the right to conduct collective or national campaigns via local social media on behalf of its franchisees. This means that Bhc can manage and implement social media campaigns at the local level, even though the campaigns are part of a larger, national strategy.

This reservation of rights gives Bhc significant control over the brand's social media presence and marketing efforts. It allows Bhc to ensure consistency in messaging and branding across all locations, while also leveraging the potential of local social media to reach specific target audiences. Franchisees must adhere to Bhc's system standards for social media use, which include prohibitions on posting or blogging about the restaurant or system, except on platforms authorized by Bhc.

For a prospective franchisee, this means limited autonomy over social media marketing. Franchisees cannot promote their BHC Restaurant or use any of the Marks in any manner on any social or networking websites, such as Facebook, LinkedIn, or Twitter, without Bhc's prior written consent. While Bhc can run campaigns on the franchisee's behalf, the franchisee does not have control over the content or strategy of those campaigns. This is a common practice in franchising, where franchisors seek to maintain brand consistency and control marketing efforts to protect the overall brand image.

This policy also extends to Affiliate Franchisees and Subfranchisees, ensuring that the entire franchise network adheres to Bhc's social media standards. Bhc also controls all social media initiatives, further emphasizing the centralized approach to online marketing. Franchisees should be aware of these restrictions and understand that their social media activities must align with the franchisor's guidelines and strategies.