Who is responsible for the expense of posting and maintaining the minimum signage recommended by the franchisor at the Bhc Restaurant?

According to Bhc's 2025 Franchise Disclosure Document, the franchisee is responsible for the expense of posting and maintaining the minimum signage at the franchised location. Specifically, the franchisee must post and maintain any minimum signage recommended by Bhc entirely at the franchisee's expense. This includes the costs associated with the signage itself and its upkeep.

Bhc retains control over the signage's design and vendor selection. Any signage containing Bhc's marks must be designed by a vendor that Bhc designates and manufactured by a vendor that Bhc designates or approves. This ensures that all signage meets Bhc's brand standards and is consistent across all franchise locations.

This requirement means that prospective Bhc franchisees need to factor in the costs of signage when budgeting for their initial investment and ongoing operational expenses. While Bhc dictates the design and approves the vendors, the financial burden rests solely on the franchisee. Franchisees should inquire about the typical costs associated with minimum signage requirements to accurately assess their potential financial obligations.