What is the required spending range for the initial opening advertising and promotion event for a Bhc Master Franchise?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
case the Marketing and Promotion Fees are due and payable on the next business day). Marketing and Promotion Fees will be calculated on the Gross Revenues received during the monthly periods ending on the last day of each month.
- (c) During the 60 days after the Opening Date, Master Franchisee must spend in Master Franchisee's Territory at least $10,000 to $15,000 on the initial opening advertising and promotion event of Master Franchised BHC Restaurant, using the grand opening advertising and promotional program that Franchisor approves, including the "soft opening" to be held on or about the Opening Date and the grand opening event.
Source: Item 23 — Receipts (FDD pages 52–230)
What This Means (2025 FDD)
According to Bhc's 2025 Franchise Disclosure Document, a Master Franchisee is required to spend a minimum of $10,000 to $15,000 on the initial opening advertising and promotion event for their Bhc restaurant. This expenditure must occur within the first 60 days following the restaurant's opening date.
This initial advertising and promotion event must utilize a grand opening advertising and promotional program that Bhc approves, encompassing both a "soft opening" around the opening date and a grand opening event. The purpose of this spending is to create awareness and attract customers to the new Bhc location.
Within 75 days after the opening date, the Master Franchisee must provide Bhc with a detailed report itemizing all expenditures related to the grand opening advertising and promotion. This ensures accountability and allows Bhc to monitor compliance with the advertising requirements. Failing to meet the initial opening advertising and promotion spending requirement will result in the shortage being added to the Marketing and Promotion Fee.