What is the required spending range for the initial opening advertising and promotion event for a Bhc franchise?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
ure that any particular franchisee benefits directly or proportionately from the Marketing and Promotion Fee.
- (b) When applicable, Marketing and Promotion Fees are due and payable on a monthly basis on the 14th of each month (unless that day is a banking holiday, in which case the Marketing and Promotion Fees are due and payable on the next business day). Marketing and Promotion Fees will be calculated on the Gross Revenues received during the monthly periods ending on the last day of each month.
- (c) During the 60 days after the Opening Date, Franchisee must spend in Franchisee's Territory at least $10,000 to $13,000 on the initial opening advertising and promotion event of Franchisee's Franchised BHC Restaurant, using the grand opening advertising and promotion
Source: Item 23 — Receipts (FDD pages 52–230)
What This Means (2025 FDD)
According to Bhc's 2025 Franchise Disclosure Document, a franchisee is required to spend between $10,000 and $13,000 on the initial opening advertising and promotion event for their Bhc restaurant. This spending must occur within the first 60 days after the restaurant's opening date.
The advertising and promotion event must follow a grand opening program approved by Bhc, which includes a "soft opening" around the opening date and a grand opening event. This ensures that the franchisee's marketing efforts align with the brand's standards and strategies for a successful launch.
Within 75 days after the opening date, the franchisee must provide Bhc with a report detailing all expenditures related to the grand opening advertising and promotion. Failure to meet the minimum spending requirement will result in the franchisee being required to add the shortage to the Marketing and Promotion Fee. This ensures that all franchisees meet the minimum advertising requirements for their grand opening.