What was the reported expense for advertising for Bhc?

According to Bhc's 2025 Franchise Disclosure Document, the company incurred advertising costs amounting to $360,537 for the year ended December 31, 2024. This figure reflects the company's expenses related to advertising efforts during that period.

For prospective Bhc franchisees, this information provides insight into the franchisor's financial commitment to advertising and marketing. It demonstrates that Bhc is actively investing in promoting its brand, which can benefit franchisees by increasing brand awareness and potentially driving more customers to their locations.

However, it is important to note that this figure represents the advertising expenses incurred by the company itself and not necessarily the advertising fees paid by franchisees. Franchisees are also required to contribute to marketing and advertising efforts through a Marketing and Promotion Fee, as well as local advertising expenditures. Understanding the breakdown of advertising expenses between the franchisor and franchisees is crucial for assessing the overall marketing support provided by Bhc.