Is Bhc planning to pay any public figures in the future to promote Bhc franchises?

According to Bhc's 2025 Franchise Disclosure Document, Bhc does not currently pay or provide benefits to any public figure for the right to use their name to promote the sale of Bhc franchises. This indicates that, as of the FDD date, Bhc is not using celebrity endorsements as part of its franchise sales strategy.

For a prospective franchisee, this means that Bhc is not allocating resources to secure endorsements from public figures to attract new franchisees. Instead, Bhc may rely on other marketing and promotional strategies, such as national and regional advertising campaigns funded by franchisee contributions, once the number of franchised restaurants exceeds 50. Franchisees should inquire about Bhc's overall marketing strategy for attracting new franchisees and how they plan to enhance brand recognition.

While the FDD states Bhc isn't currently paying public figures, it doesn't explicitly rule out the possibility of doing so in the future. A prospective franchisee may want to ask Bhc directly about their long-term plans regarding the use of public figures in franchise promotion. Understanding Bhc's future marketing strategies can help a franchisee assess the potential growth and brand recognition efforts that may impact their investment.