What must the Master Franchisee erase or obliterate from letterheads and stationery after termination of the Bhc Master Franchise Agreement?

According to Bhc's 2025 Franchise Disclosure Document, upon termination of the Master Franchise Agreement, the Master Franchisee must erase or obliterate the Marks and all words indicating association or affiliation with Bhc from letterheads, stationery, printed matter, advertising, or other forms used by the Master Franchisee. This requirement ensures that the Master Franchisee no longer represents themselves as being connected to the Bhc brand after the agreement ends.

This obligation is part of a broader set of post-termination requirements. The Master Franchisee must also remove all signs bearing Bhc's marks, discontinue advertising implying affiliation with Bhc, and assign all telephone numbers and social media listings to Bhc. These steps are crucial for preventing confusion among customers and protecting Bhc's brand integrity.

Failure to comply with these post-termination obligations allows Bhc to enter the former Master Franchisee's premises and make the necessary changes at the Master Franchisee's expense. This provision underscores the importance of adhering to the termination requirements to avoid additional financial burdens. Prospective franchisees should carefully review all termination clauses in the Franchise Agreement to understand their responsibilities upon the agreement's end.