Is a Bhc Master Franchisee entity allowed to use the Marks "BHC" in its legal name?

According to Bhc's 2025 Franchise Disclosure Document, if a Master Franchisee is an entity, it is not allowed to use the marks "BHC" in its legal name.

This restriction means that while a Master Franchisee can use a trade name containing "BHC" for business operations, advertising, and signage, the actual legal registered name of the Master Franchisee entity cannot include "BHC". This is likely to protect Bhc's brand identity and prevent confusion or the appearance of the Master Franchisee being directly part of the Bhc corporate structure.

For a prospective Master Franchisee, this means they will need to choose a legal entity name that does not include "BHC", even while operating the franchised business under a trade name that does. This is a fairly standard practice in franchising, as franchisors typically want to maintain clear distinctions between themselves and their franchisees.