To whom does the Bhc Master Franchisee assign the right to use telephone numbers upon termination?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
- (iv) assign all interest and right to use all telephone numbers and all telephone and social media listings applicable to the BHC Restaurant in use at the time of such termination to Franchisor and take all actions necessary to change all such telephone numbers immediately and change all such telephone and social media listings as soon as possible.
Source: Item 23 — Receipts (FDD pages 52–230)
What This Means (2025 FDD)
According to Bhc's 2025 Franchise Disclosure Document, if the Master Franchise Agreement is terminated, the Master Franchisee must assign all rights and interests in the telephone numbers and social media listings used for the Bhc Restaurant to the Franchisor. The Master Franchisee is also responsible for taking the necessary actions to immediately change the telephone numbers and change the social media listings as soon as possible. This ensures that upon termination, Bhc maintains control over its brand's contact information and online presence.
This requirement is fairly standard in franchising. It prevents a former franchisee from using the established phone numbers and online listings to divert customers to a competing business or otherwise misrepresent their affiliation with the Bhc brand. This protects Bhc's goodwill and ensures a smooth transition for customers trying to contact the restaurant.
If the Master Franchisee fails to comply with these obligations, Bhc has the right to enter the premises (after providing written notice) and make the necessary changes at the Master Franchisee's expense. The Master Franchisee is then responsible for promptly paying these expenses to Bhc upon demand. This provision gives Bhc a practical recourse to ensure compliance and protect its brand identity even after a franchise agreement has ended.