Does Bhc have any liability if a franchisee has to modify or discontinue using a mark?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
You must comply within a reasonable time if we notify you to discontinue or modify your use of any Mark. We will have no liability or obligation as to your modification or discontinuance of any Mark.
Source: Item 13 — Trademarks (FDD pages 39–41)
What This Means (2025 FDD)
According to Bhc's 2025 Franchise Disclosure Document, Bhc will not have any liability or obligation if a franchisee is required to modify or discontinue the use of any of its marks. Bhc may change the system, including adopting new marks, products, equipment, or techniques, and franchisees must adopt these changes.
This means that as a Bhc franchisee, you are required to comply with any notification to discontinue or modify the use of any mark. However, Bhc assumes no responsibility for any costs or losses you might incur as a result of these changes. This is a fairly standard practice in franchising, as franchisors need the flexibility to update their branding and systems to stay competitive.
As a prospective franchisee, it is important to understand that you must comply with Bhc's instructions regarding the use of its marks, and Bhc retains the right to modify these marks. You should factor in potential costs associated with rebranding or changes to the system when evaluating the Bhc franchise opportunity.