Does Bhc intend to use any other names besides "BHC USA", "BHC Chicken", or "BHC" to conduct business?

According to Bhc's 2025 Franchise Disclosure Document, Bhc USA LLC conducts business under the names "BHC USA", "BHC Chicken", or "BHC". The document explicitly states that Bhc does not intend to use any other names to conduct business. This statement appears in Item 1 of the FDD, which covers information about the franchisor, its parents, predecessors, and affiliates. This is important for prospective franchisees to understand the branding and naming conventions that Bhc will use.

For a potential franchisee, this means that all business operations and marketing efforts related to the franchise should align with these three names. Using any other name could potentially violate the franchise agreement and create confusion among customers. It also ensures consistency in branding and helps customers easily recognize and associate with the Bhc brand.

This policy is fairly standard in franchising, as consistent branding is crucial for maintaining brand recognition and customer loyalty. Franchisees are generally required to adhere strictly to the franchisor's approved names, logos, and marketing materials to ensure a unified brand image across all locations. Bhc's clear statement on this matter helps set expectations and avoid potential disputes over branding issues.