If a Bhc franchisee develops advertising materials, what is required?

According to Bhc's 2025 Franchise Disclosure Document, franchisees may develop advertising materials for their Affiliate Franchisee's and Subfranchisees' use, but at their own cost. However, Bhc requires that they approve all advertising materials in advance and in writing.

This means that while Bhc allows franchisees some flexibility in creating their own advertising, they retain control over the brand's image and messaging. Franchisees need to factor in the cost of developing these materials themselves, as Bhc will not cover these expenses.

This requirement ensures that all advertising aligns with Bhc's overall marketing strategy and brand standards. Prospective franchisees should consider the time and potential costs associated with obtaining approval for advertising materials.