If a Bhc franchisee develops advertising materials, who must approve them?

According to Bhc's 2025 Franchise Disclosure Document, if a franchisee develops advertising materials for their Affiliate Franchisee's and Subfranchisees' use, Bhc must approve all advertising materials in advance and in writing. This requirement ensures that all advertising aligns with Bhc's brand standards and marketing strategies.

This approval process extends to various forms of advertising and promotion, including online presence and social media. Franchisees, Affiliate Franchisees, and Subfranchisees are restricted from maintaining their own websites or advertising on the internet in connection with a Master Franchised Bhc Restaurant without prior authorization. Similarly, they cannot promote a Master Franchised Bhc Restaurant or use any of the Marks on social media platforms without Bhc's prior written consent. Bhc maintains control over all social media initiatives and reserves the right to conduct collective/national campaigns via local social media on behalf of franchisees.

Bhc also requires franchisees, Affiliate Franchisees, and Subfranchisees to spend a minimum amount on local advertising and promotion, specifically at least 1% of their annual Gross Revenue, using marketing and promotional materials pre-approved or otherwise authorized in writing by Bhc. Franchisees must submit a Local Advertising plan detailing their advertising activities for the next 12-month period for Bhc's approval and provide a marketing report verifying their expenditures. These measures ensure consistent brand messaging and quality control across all franchise locations.