If Bhc decides to use a public figure, will the franchisees have to extend their hours of operation?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
- (f) Franchisee must fully participate with any gift card, customer loyalty, referral and other contests and promotions Franchisor arranges for, requires, or authorizes BHC franchisees to participate in.
Details regarding such contests and promotions will be set forth in the Operations Manual.
- (g) Franchisor determines the cost, form of media, content, format, production, timing (including regional or local concentration and seasonal exposure), location and all other matters relating to regional or system-wide advertising (including advertising paid from Marketing and Promotion Fee contributions), public relations and promotional campaigns.
- (h) Franchisee agrees to participate in all BHC promotions described in Franchisor's website and all Franchisor-authorized charitable fundraising and group discount programs.
Source: Item 18 — Public Figures (FDD page 49)
What This Means (2025 FDD)
Based on the 2025 FDD, it is not explicitly stated whether Bhc franchisees would be required to extend their hours of operation if Bhc decides to use a public figure in its advertising or promotions. However, the FDD does state that franchisees must operate in strict accordance with the procedures set forth in the Operations Manual, which Bhc can periodically amend. This suggests that Bhc has the authority to make changes to operational requirements, which could potentially include changes to hours of operation.
The FDD mentions that franchisees must participate in all Bhc promotions described on Bhc's website and all authorized charitable fundraising and group discount programs. This indicates that franchisees are expected to participate in promotional activities initiated by Bhc. Additionally, Bhc determines the timing of regional or system-wide advertising, public relations, and promotional campaigns.
While the FDD does not directly address the question of extended hours due to public figure endorsements, it does highlight Bhc's control over marketing and promotional activities and the franchisee's obligation to adhere to the Operations Manual. A prospective franchisee should clarify with Bhc whether specific promotional activities, such as those involving public figures, could necessitate changes to the standard operating hours and what input franchisees have in such decisions.