What goods/services are covered by Bhc trademark registration number 5993339 / 1284544?

According to Bhc's 2025 Franchise Disclosure Document, trademark registration number 5993339 / 1284544 covers specific goods and services within international classes 029 and 043. Specifically, class 029 includes "Fruit salads; Chicken; chicken nuggets; canned chicken; chicken croquettes; pickles." Class 043 includes "Restaurants; cafes; self-service restaurants". The registration date for this trademark is February 25, 2020.

For a prospective Bhc franchisee, this means that the trademark protects Bhc's brand identity in relation to these particular food items and restaurant services. The franchisee is granted the right to use these trademarks under the Master Franchise Agreement (MFA), but this license is non-exclusive. Bhc retains the right to grant other licenses, develop other systems using the trademarks, and engage in the production, distribution, and sale of related products and services.

It is important for franchisees to understand that they must use reasonable efforts to protect Bhc's intellectual property rights, including the trademarks, by promptly notifying Bhc of any known or suspected infringement. Franchisees must also provide necessary assistance during any relevant legal proceedings. This obligation underscores the importance of safeguarding the brand's trademarks, as they are essential to Bhc's identity and the franchisee's business operations. Franchisees cannot make changes to the marks unless directed in writing by Bhc.