Who determines the specifics of regional or system-wide advertising for Bhc, including advertising paid from Marketing and Promotion Fee contributions?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
With respect to local, regional, or system-wide advertising, Franchisor determines the cost, form of media, content, format, production, timing (including regional or local concentration and seasonal exposure), location and all other matters relating to advertising, public relations, and promotional campaigns.
Source: Item 23 — Receipts (FDD pages 52–230)
What This Means (2025 FDD)
According to Bhc's 2025 Franchise Disclosure Document, the franchisor has the authority to determine all aspects of regional or system-wide advertising. This includes advertising that is funded by the Marketing and Promotion Fees collected from franchisees.
Specifically, Bhc determines the cost, the form of media used, the content and format of the advertisements, the production methods, and the timing of the advertising campaigns. The franchisor also decides on the location of the advertising, including regional or local concentration and seasonal exposure.
This level of control allows Bhc to maintain a consistent brand image and marketing strategy across all franchise locations. However, it also means that franchisees have limited input into how the Marketing and Promotion Fees are spent, even though they contribute to these funds. Franchisees are obligated to participate in all BHC promotions described on the franchisor's website and all franchisor-authorized charitable fundraising and group discount programs.