Who designates or approves the vendors for signage containing the Marks for a Bhc restaurant?

According to Bhc's 2025 Franchise Disclosure Document, Bhc designates or approves the vendors for signage containing the Marks. Specifically, any signage containing the Marks will be designed by a vendor Bhc designates and manufactured by a vendor Bhc designates or approves. This ensures that all signage meets Bhc's standards and protects the brand's image.

This requirement means franchisees must source their signage exclusively from vendors pre-approved by Bhc. While this limits the franchisee's choice, it helps maintain uniformity and quality across all Bhc locations. Franchisees cannot use their own vendors for signage without Bhc's express approval.

By controlling the design and manufacturing of signage, Bhc aims to maintain a consistent brand image and customer experience. This is a common practice in franchising, where brand consistency is crucial for recognition and customer loyalty. Franchisees should ensure they understand the approved vendor list and any associated costs for signage to factor this into their initial investment and ongoing expenses.