What is the definition of 'Territory' for a Bhc Master Franchise and where is it defined?

According to Bhc's 2025 Franchise Disclosure Document, the 'Territory' for a Master Franchise is defined as the designated and agreed geographical area surrounding the Master Franchised Bhc Restaurant. This is detailed in Exhibit 1, which is attached to the Multi-Unit Master Franchise Agreement.

For a prospective franchisee, this means the area in which they will have certain rights to operate and develop Bhc restaurants. The specific boundaries and details of this territory are crucial, as they dictate the franchisee's exclusive or semi-exclusive rights to the Bhc brand within that area. Exhibit 1, referenced in the definition, would contain a detailed map or description of the territory.

It is important for potential franchisees to carefully review Exhibit 1 to understand the size, demographics, and competitive landscape of their territory. This information is vital for assessing the potential for success and growth within the designated area. Understanding the territory is also essential for resolving any potential disputes or conflicts with Bhc or other franchisees regarding market boundaries and development rights.