Who controls all social media initiatives for Bhc?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
We will control all social media initiatives.
You, your Affiliate Franchisee, and your Subfranchisees must comply with our System standards regarding the use of social media in your Master Franchised BHC Restaurant's operation, including prohibitions on your and the Master Franchised BHC Restaurant's employees posting or blogging comments about the Master Franchised BHC Restaurant or the System, other than on a website established or authorized by us. "Social media" includes personal blogs, common social networks like Facebook, Instagram, Tik Tok, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools.
We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, And Training (FDD pages 29–38)
What This Means (2025 FDD)
According to Bhc's 2025 Franchise Disclosure Document, Bhc controls all social media initiatives. As a franchisee, you, your Affiliate Franchisee, and your Subfranchisees are not permitted to promote a Master Franchised Bhc Restaurant or use any of the Marks in any manner on any social or networking websites, such as Facebook, LinkedIn, or Twitter, without Bhc's prior written consent.
Bhc also reserves the right to conduct collective/national campaigns via local social media on your behalf. Franchisees and their employees must comply with Bhc's system standards regarding social media use, including prohibitions on posting or blogging comments about the Master Franchised Bhc Restaurant or the System, except on websites established or authorized by Bhc.
This policy ensures that Bhc maintains a consistent brand image and message across all social media platforms. It also allows Bhc to manage its online reputation and prevent franchisees from making unauthorized claims or statements about the brand. Prospective franchisees should be aware of these restrictions and factor them into their marketing plans.