Does Bhc compensate public figures for the right to use their name to promote Bhc?

According to Bhc's 2025 Franchise Disclosure Document, Bhc does not currently pay or provide any benefits to public figures for the right to use their name to promote the sale of Bhc franchises. This means that Bhc is not using celebrity endorsements or similar arrangements as part of its current marketing strategy.

For a prospective franchisee, this indicates that Bhc relies on other marketing methods to attract customers and build brand awareness. These methods could include traditional advertising, local marketing efforts, or a focus on the quality and appeal of the Bhc product itself. Franchisees should inquire about the specific marketing strategies and support that Bhc provides to its franchisees.

While Bhc does not compensate public figures, the FDD also states that Bhc franchisees grant Bhc the right to use the name, image, and likeness of the franchisee, their affiliate franchisee and subfranchisees, all principal equity operators, and any affected employees for commercial purposes in connection with the marketing and promotion of the Marks, BHC Products, and the System. This means that as a Bhc franchisee, you and your employees may be featured in Bhc's marketing materials without additional compensation.