Did Bhc collect or expend any Marketing and Promotion Fees in 2024?

According to Bhc's 2025 Franchise Disclosure Document, in 2024, Bhc neither collected nor expended any Marketing and Promotion Fees. This indicates that during that year, franchisees were not charged a marketing fee, and Bhc did not allocate any funds towards system-wide advertising or promotional activities.

This could be due to Bhc not having reached a threshold of 50 restaurants in operation, as the FDD states that they do not anticipate brand marketing until that level is achieved. However, franchisees are still required to spend money on local advertising and promotion, with a minimum amount ranging from $10,000 to $13,000 for the initial opening event and at least 1% of annual gross revenue on local advertising after the third full calendar month of operation.

Prospective franchisees should note that while there was no Marketing and Promotion Fee in 2024, Bhc reserves the right to implement this fee in the future, particularly once the franchise system expands. Franchisees should inquire about the specific conditions under which the Marketing and Promotion Fee will be implemented and how these funds will be used to benefit the franchise system.