Who bears the cost of developing advertising materials for Affiliate Franchisees' and Subfranchisees' use for Bhc?

According to Bhc's 2025 Franchise Disclosure Document, if a franchisee chooses to develop advertising materials for their Affiliate Franchisees and Subfranchisees, the franchisee bears the cost. However, Bhc must approve all advertising materials in advance and in writing.

This means that while Bhc provides general advertising programs and sample materials, franchisees have the option to create their own advertising. If they choose this option, they will be responsible for covering all associated expenses. This could include design costs, printing fees, or any other costs related to the development of these materials.

It is important to note that Bhc retains control over its brand and image. Therefore, all advertising materials developed by franchisees must be approved by Bhc before they can be used. This ensures that all advertising aligns with Bhc's standards and promotes the brand in a consistent manner. Franchisees should factor in the time required for approval when planning their advertising campaigns.

Bhc also maintains control over the online presence of its franchisees. Franchisees, Affiliate Franchisees, and Subfranchisees are restricted from creating their own websites or engaging in social media marketing without prior written consent from Bhc. This centralized approach allows Bhc to manage its brand reputation and marketing strategies effectively.