What does Xponential Gift Cards, LLC manage for the various Xponential Brands, including Bft?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Our affiliate, Xponential Gift Cards, LLC ("XGC"), a California limited liability company, manages the branded gift card programs for various Xponential Brands. XGC has never owned or operated a Studio or offered franchises for Studios.
Source: Item 1 — THE FRANCHISOR, ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, Xponential Gift Cards, LLC (XGC), an affiliate of Bft, manages the branded gift card programs for various Xponential Brands. This means that XGC is responsible for overseeing and administering the gift card systems used across different franchise brands within the Xponential Fitness portfolio, including Bft. XGC itself does not own or operate any studios, nor does it offer franchises.
For a prospective Bft franchisee, this indicates that the gift card program is centrally managed at the Xponential Fitness level. Franchisees will likely need to adhere to the policies and procedures established by XGC for gift card sales, redemption, and reporting. This centralized management can ensure consistency and standardization across the brand, potentially simplifying operations for individual franchisees.
It is important for potential franchisees to understand how the gift card program integrates with their studio's point-of-sale system and overall financial management. Franchisees should inquire about any fees associated with the gift card program, reporting requirements, and marketing support provided for gift card sales. Understanding the specifics of the gift card program will help franchisees effectively utilize this tool to drive revenue and customer engagement.