Has Xponential Gift Cards, LLC ever owned or operated a Bft Studio?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Our affiliate, Xponential Gift Cards, LLC ("XGC"), a California limited liability company, manages the branded gift card programs for various Xponential Brands. XGC has never owned or operated a Studio or offered franchises for Studios.
Source: Item 1 — THE FRANCHISOR, ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–12)
What This Means (2025 FDD)
According to the 2025 Bft Franchise Disclosure Document, Xponential Gift Cards, LLC (XGC), an affiliate of Bft, manages the branded gift card programs for various Xponential Brands. However, XGC has never owned or operated a Bft studio, nor has it offered franchises for Bft studios. This indicates that XGC's role is limited to managing gift card programs and does not extend to studio operations or franchising.
This distinction is important for prospective Bft franchisees because it clarifies the roles of different entities within the Xponential Fitness network. Franchisees will likely interact with XGC regarding gift card programs, but not in matters related to studio management or franchise agreements. Understanding these distinctions can help franchisees navigate the Bft franchise system more effectively.
It is also worth noting that other Bft affiliates, such as Xponential Procurement Services, LLC, also do not own or operate studios or offer franchises. This separation of functions appears to be a deliberate organizational strategy within Xponential Fitness, where different affiliates handle specific aspects of the business, such as gift cards or procurement, without direct involvement in studio ownership or franchising.