Under what conditions will Bft permit a franchisee to advertise outside of their designated territory?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
You will not be permitted to advertise and promote your Studio via advertising that is directed at those outside your Designated Territory without our prior written consent, which we will not unreasonably withhold provided (a) the area you wish to advertise in is contiguous to your Designated Territory, and (b) that area has not been granted to any third party in connection with a Studio (or Multi-Unit Agreement) of any kind.
Source: Item 12 — TERRITORY (FDD pages 50–54)
What This Means (2025 FDD)
According to the 2025 Bft Franchise Disclosure Document, franchisees are generally restricted from advertising and promoting their studio outside of their designated territory without prior written consent from Bft. However, Bft outlines specific conditions under which it will likely grant permission.
Bft will not unreasonably withhold consent for a franchisee to advertise outside their territory if two conditions are met. First, the area the franchisee wishes to advertise in must be directly adjacent to their designated territory. Second, that adjacent area must not already be assigned to another Bft franchisee through a Studio or Multi-Unit Agreement.
This policy ensures that Bft franchisees primarily focus their marketing efforts within their assigned territory, minimizing potential conflicts and overlap with other franchisees' territories. However, it also provides a mechanism for franchisees to expand their reach into neighboring areas under specific, controlled circumstances, subject to Bft's approval.