Under what conditions can Bft modify my designated territory?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Your Designated Territory will not be modified by us for any reason so long as you are not in default of your Franchise Agreement, except in cases where (a) your requested relocation of your Studio is approved and you relocate, and/or (b) at the time of any request for a successor franchise or a proposed assignment of the Franchise, the population of the Designated Territory is over 15,000. In such cases, we may move or modify the size of your Designated Territory.
Rights Within and Outside the Designated Territory
While you and other Studios will be able to provide the Approved Services to any potential client that visits or otherwise reaches out to your Studio, you will not be permitted to actively solicit or recruit clients outside your Designated Territory, unless we provide our prior written consent.
You will not be permitted to advertise and promote your Studio via advertising that is directed at those outside your Designated Territory without our prior written consent, which we will not unreasonably withhold provided (a) the area you wish to advertise in is contiguous to your Designated Territory, and (b) that area has not been granted to any third party in connection with a Studio (or Multi-Unit Agreement) of any kind.
Source: Item 12 — TERRITORY (FDD pages 50–54)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the franchisor will not modify your designated territory as long as you are not in default of your Franchise Agreement. However, Bft can modify your designated territory under specific circumstances.
First, if Bft approves your request to relocate your studio and you actually relocate, the designated territory may be modified. Second, at the time of a request for a successor franchise or a proposed assignment of the franchise, Bft may modify the designated territory if the population of the designated territory is over 15,000. In these cases, Bft may move or modify the size of your designated territory.
It is important to note that while franchisees can provide approved services to any potential client, they are not permitted to actively solicit or recruit clients outside their designated territory without prior written consent from Bft. Similarly, franchisees cannot advertise or promote their studio via advertising directed at those outside their designated territory without Bft's prior written consent, which Bft will not unreasonably withhold if the area is contiguous to the franchisee's territory and has not been granted to another franchisee.