Under what conditions does Bft grant franchisees the right to use their designated marks?

According to Bft's 2025 Franchise Disclosure Document, Bft grants franchisees the right to use its designated marks as part of the license rights under the Franchise Agreement. However, this right is conditional. Franchisees can only use the marks in connection with their Studio operations.

Furthermore, the use of Bft's marks must strictly adhere to the terms outlined in the Franchise Agreement and any Learning Management System or other written directives provided by Bft. This means franchisees must follow Bft's specific guidelines and instructions on how to properly display and use the trademarks.

Bft also specifies that franchisees cannot use the Bft name or marks as part of a corporate name, or with any modifying words, designs, or symbols, unless specifically licensed to do so. They also cannot use the marks in connection with the sale of any unauthorized product or service, or in any manner not explicitly authorized in writing by Bft. Franchisees also need written consent from Bft before using any other trade names or trademarks in the operation of the studio. These restrictions ensure brand consistency and protect Bft's trademarks.

Bft retains control over its online presence, as franchisees must not establish a website using any domain name containing the marks or any variation of them without Bft's written consent. Bft maintains the sole right to advertise on the Internet and create websites using the marks as domain names. This allows Bft to manage its brand image and marketing strategies effectively across all digital platforms.