Under what conditions can a Bft franchisee use the internet or alternative channels of commerce to offer or sell products and services?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
We may sell products and services to members located anywhere, even if such products and services are similar to what we sell to you and what you offer at your Studio. We may use the internet or alternative channels of commerce to sell products and services branded with the Marks. You may only sell the products and services from your Studio's Authorized Location and may only use the internet or alternative channels of commerce to offer or sell the products and services, as permitted by us, in order to register members for classes. We may require you to submit samples of all advertising and promotional materials (and any use of the Marks and/or other forms of commercial identification) for any media, including the Internet or otherwise. We retain the right to approve or disapprove of such advertising, in our sole discretion. Any use of social media by you pertaining to the Studio must be in good taste and not linked to controversial, unethical, immoral, illegal or inappropriate content. We may "occupy" any social media websites/pages and be the sole provider of information regarding the Studio on such websites/pages (e.g., a system-wide Facebook page). At our request, you will promptly modify or remove any online communication pertaining to the Studio that does not comply with the Franchise Agreement or the Learning Management System. You are not prohibited from obtaining members over the Internet provided your Internet presence and content comply with the requirements of the Franchise Agreement.
Source: Item 12 — TERRITORY (FDD pages 50–54)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, Bft may sell products and services to members regardless of location, even if those products and services are similar to what franchisees offer. Bft may also use the internet or alternative channels of commerce to sell products and services branded with Bft's marks.
As a Bft franchisee, you are allowed to sell products and services from your studio's authorized location. You can use the internet or alternative channels of commerce to offer or sell products and services only if Bft permits it, specifically for the purpose of registering members for classes. Bft retains the right to approve or disapprove any advertising and promotional materials, including those used on the internet.
Any use of social media by a Bft franchisee pertaining to the studio must be in good taste and not linked to controversial, unethical, immoral, illegal, or inappropriate content. Bft may also "occupy" any social media websites/pages and be the sole provider of information regarding the studio on such websites/pages. At Bft's request, franchisees must promptly modify or remove any online communication pertaining to the studio that does not comply with the Franchise Agreement or the Learning Management System. Franchisees are not prohibited from obtaining members over the internet, provided their internet presence and content comply with the requirements of the Franchise Agreement.