Under what conditions can a Bft franchisee use the internet or alternative channels of commerce?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee may only sell the products and services from the Studio's approved location and may only use the internet or alternative channels of commerce, as permitted by Franchisor, in order to register members for approved classes. Nothing in the foregoing shall prohibit Franchisee from obtaining members over the Internet provided Franchisee's internet presence and content comply with the requirements of this Agreement.
Unless Franchisor agrees otherwise, Franchisee may not actively solicit potential members or customers, or otherwise promote its Studio through any targeted advertising/marketing, outside of the Designated Territory.
Nothing in this Agreement, however, shall prohibit Franchisee from servicing members and other customers that contact Franchisee or its Studio, regardless of where those members/customers reside or work.
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, franchisees are generally restricted in their use of the internet and alternative channels of commerce. The franchisee may only sell approved products and services from the studio's approved location.
Franchisees are permitted to use the internet or alternative channels of commerce, as allowed by Bft, specifically for registering members for approved classes. The FDD states that franchisees can obtain members over the internet, provided their internet presence and content comply with the franchise agreement.
Bft and its affiliates retain the right to use the internet or alternative channels of commerce to sell products and services, including those identified by the Bft marks. Unless Bft agrees otherwise, franchisees are prohibited from actively soliciting potential members or customers or promoting their studio through targeted advertising or marketing outside of their designated territory. However, franchisees are allowed to service members and other customers who contact them or their studio, regardless of where those members or customers reside or work.