Under what condition can a Bft franchisee take actions related to Bft trademarks that inure to the benefit of the franchisor?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
You cannot seek to register, re-register, assert claim to ownership of, license or allow others to use or otherwise appropriate to itself any of the Marks or any mark or name confusingly similar to them, except insofar as such action inures to our benefit and has our prior written approval. Upon the termination or cancellation of the Franchise Agreement, you must discontinue use of the Marks, remove copies, replicas, reproductions or simulations thereof from the premises and take all necessary steps to assign, transfer, or surrender to us all Marks which you may have used in connection with the Franchise Agreement.
Source: Item 13 — TRADEMARKS (FDD pages 54–55)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, a franchisee cannot seek to register, re-register, assert claim to ownership of, license, or allow others to use or appropriate any of Bft's marks or confusingly similar marks, except under specific conditions.
Specifically, a Bft franchisee can only take such actions if the action inures to Bft's benefit and has Bft's prior written approval. This means that any action a franchisee takes regarding the trademarks must ultimately benefit Bft, and the franchisee must obtain written permission from Bft before proceeding.
This provision protects Bft's trademarks by ensuring that franchisees do not take actions that could harm the brand or create confusion in the market. It also allows Bft to maintain control over its brand identity and ensure consistent use of its trademarks. Upon termination or cancellation of the Franchise Agreement, the franchisee must discontinue use of the Marks.