Under what circumstances can a Bft franchisee actively solicit potential members or customers outside of their designated territory?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Unless Franchisor agrees otherwise, Franchisee may not actively solicit potential members or customers, or otherwise promote its Studio through any targeted advertising/marketing, outside of the Designated Territory.
Nothing in this Agreement, however, shall prohibit Franchisee from servicing members and other customers that contact Franchisee or its Studio, regardless of where those members/customers reside or work.
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, franchisees are generally restricted from actively soliciting potential members or customers outside of their designated territory through targeted advertising or marketing. However, this restriction is not absolute. A Bft franchisee can engage in such solicitation if the franchisor agrees otherwise.
Despite the restriction on actively soliciting outside the designated territory, Bft franchisees are not prohibited from serving members or customers who contact them or their studio, regardless of where those members or customers reside or work. This means that if a customer from outside the designated territory initiates contact with the franchisee, the franchisee is allowed to provide services to that customer.
This policy balances the need to protect each franchisee's territory with the need to allow franchisees to serve customers who seek them out, regardless of location. It is important for prospective franchisees to understand the scope of their designated territory and the limitations on actively marketing outside of it, while also recognizing the opportunity to serve customers who proactively seek out their services.