What are the two conditions under which a Bft studio will be operated?

According to Bft's 2025 Franchise Disclosure Document, if a franchisee is awarded the right to acquire multiple franchises for studios under the Multi-Unit Agreement, each studio must be operated under two specific conditions. First, each Bft studio must operate from a distinct site located within the Development Area. Second, each Bft studio must operate within its own Designated Territory, which Bft will define once the site for that studio has been approved.

These conditions ensure that each Bft franchise operates in a defined and approved location, preventing overlap and potential conflicts between multiple units owned by the same franchisee. The Development Area provides the overall geographic scope for the multi-unit development, while the Designated Territory defines the specific area around each studio where the franchisee has certain protected rights.

For a prospective Bft franchisee considering a Multi-Unit Agreement, it's crucial to understand the implications of these conditions. The franchisee will need to identify suitable sites within the Development Area and obtain Bft's approval for each site. The Designated Territory assigned to each studio will impact the franchisee's marketing and customer acquisition strategies. Compliance with these conditions is essential for maintaining the franchisee's development rights under the Multi-Unit Agreement.