What trademarks, service marks, and commercial symbols is a Bft tenant allowed to display at the Studio?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Tenant may display the trademarks, service marks and other commercial symbols owned by Franchisor and used to identify the service and/or products offered at the Studio, including the name "BFT," the Studio design and image developed and owned by Franchisor, as it currently exists and as it may be revised and further developed by Franchisor from time to time, and certain associated logos in accordance with the specifications required by Franchisor, subject only to the provisions of applicable law and in accordance with provisions in the Lease no less favorable than those applied to other tenants of Landlord;
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, as a tenant, you are permitted to display specific trademarks, service marks, and commercial symbols owned by Bft. These include the name "BFT", the studio's design and overall image, and associated logos. Your display of these items must adhere to the specifications set by Bft, and comply with applicable laws and the lease agreement terms, ensuring they are no less favorable than those applied to other tenants.
This means that as a Bft franchisee, you have the right to use Bft's branding to identify your studio and its offerings. However, this right is contingent on following Bft's guidelines and legal requirements. The franchisor retains control over how its trademarks and symbols are presented to the public, ensuring brand consistency across all franchise locations.
It is important to note that the franchisor can revise and further develop the studio design and image from time to time, so the franchisee must stay up to date with the franchisor's current branding standards. The franchisee should seek clarification from Bft regarding any specific restrictions or requirements related to displaying these trademarks, service marks, and commercial symbols to ensure full compliance and avoid potential disputes.