During the term of the Bft agreement, is a franchisee allowed to divert customers from another Bft studio to their own?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. During the Term of this Agreement. Franchisee agrees that it will not, during the Term of this Agreement, divert or seek to divert customers from another BFT Studio to its Studio.
- B. After the Term of this Agreement. Franchisee agrees that, for two (2) years after the expiration or termination (by Franchisor or by Franchisee for any reason) of this Agreement or after Franchisee has assigned its interest in this Agreement, neither Franchisee nor any other Restricted Party, will (i) solicit business from customers of Franchisee's former Studio or any other BFT Studio, or (ii) contact any of Franchisor's suppliers or vendors for any competitive business purpose.
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to the 2025 Bft Franchise Disclosure Document, during the term of the franchise agreement, a franchisee is not allowed to divert or seek to divert customers from another Bft studio to their own studio. This restriction is part of the non-solicitation covenants outlined in the agreement.
This provision protects the Bft brand and other franchisees within the system by preventing unfair competition and customer poaching between locations. It ensures that each Bft studio operates independently and focuses on attracting and retaining its own customer base without infringing on the customer relationships of other franchisees.
After the franchise agreement expires or terminates, there are further restrictions on soliciting customers from any Bft studio for a period of two years. This extended restriction applies to both the franchisee and any other restricted parties, reinforcing the commitment to maintaining the integrity of the Bft network and preventing former franchisees from leveraging their past association to unfairly compete with existing Bft locations.