According to Bft's 2025 Franchise Disclosure Document, studios operating at Non-Traditional Sites are explicitly excluded from the definition of 'Qualified Studios'. The FDD defines a 'Qualified Studio' as one that was owned and operated by a franchisee for the entire Measurement Period, which ran from January 1, 2024, to December 31, 2024. However, this definition specifically excludes studios operating at Non-Traditional Sites.

Non-Traditional Sites are defined as locations within larger venues or facilities, such as big box gyms, cruise ships, military bases, shopping malls, airports, sports facilities, industrial complexes, hotels, train stations, casinos, hospitals, theme parks, convention centers, colleges, residential properties, and similar captive market locations. This distinction is important because the financial performance representations provided in Item 19 of the FDD are based on data from 'Qualified Studios'.

For a prospective Bft franchisee, this means that the financial data presented for 'Qualified Studios' may not be representative of the performance of a studio located at a Non-Traditional Site. The revenue and operational characteristics of such locations might differ significantly due to their unique customer base and environment. Therefore, it is crucial for potential franchisees considering a Non-Traditional Site to understand that the provided financial data may not be directly applicable to their specific situation. They should seek additional information or conduct their own market research to assess the potential performance of a Bft studio at a Non-Traditional Site.