What is the 'Bft Studio' collectively referred to as?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor owns, administers and grants franchises for a system of fitness studios that (a) offer and sell specialized instruction and related services ("Approved Services") and merchandise and other products ("Approved Products"), (b) are currently identified by the trademark "BFT" and related designs and use other related trademarks and service marks designated from time to time by Franchisor (the "Marks"), (c) reflect distinctive interior design and display procedures, and color scheme and décor (the "Trade Dress"), and (d) operate using a designated "System" which includes the Marks, Trade Dress and certain of Franchisor's other intellectual property including trade secrets, copyrights, confidential and proprietary information, and designated training and exercise methods and know-how, fitness equipment, furniture and fixtures, marketing, advertising and sales promotions, cost controls, accounting and reporting procedures, and personnel management systems (each, a "BFT Studio" and collectively, the "BFT Studios").
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, a Bft Studio is individually referred to as a "BFT Studio" and collectively as the "BFT Studios". This definition is important for franchisees to understand because the Franchise Agreement uses these terms to define the scope of the franchise and the obligations of both the franchisee and Bft.
Understanding this collective term is crucial for interpreting various aspects of the franchise agreement. For instance, Bft emphasizes that maintaining uniform operating standards across all BFT Studios is vital for the brand's reputation and the demand for classes. This means that franchisees must adhere strictly to the System Standards to ensure consistency across all locations.
Furthermore, Bft retains the right to inspect and assess all aspects of a franchisee's Studio to ensure compliance with the agreement and System Standards. This includes the physical premises, equipment, and operations, as well as the ability to interview employees, customers, and suppliers. This oversight helps Bft maintain the quality and consistency of the brand across all BFT Studios, protecting the overall network's reputation and goodwill.