What is the 'Soft Opening' for a Bft studio?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
- D. Subject to Applicable Laws (defined below), Franchisee must execute a written premises lease agreement accepted by Franchisor for the Authorized Location no later than six (6) months after the execution of this Agreement (the "Lease Execution Deadline"), and Franchisee must, with Franchisor's written approval, open the Studio's doors to the general public for participation in regular classes in the physical premises of the Studio (the "Soft Opening") no later than fifteen (15) months after the execution of this Agreement (the "Opening Deadline"); and
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the "Soft Opening" refers to the point when a franchisee, with Bft's written approval, first opens their studio doors to the general public for regular classes within the physical premises. This event must occur no later than fifteen months after the franchise agreement is executed, which Bft refers to as the "Opening Deadline."
This definition is important for prospective franchisees as it sets a clear deadline for commencing operations. Missing the Opening Deadline could potentially lead to consequences, although the document does not explicitly state what those consequences might be. Franchisees should be aware of this timeline and plan their studio setup and pre-opening activities accordingly to ensure they meet this critical milestone.
Prior to the Soft Opening, franchisees are required to purchase or lease the Fitness Equipment & Initial FF&E Package and a Pre-Sales and Soft Opening Retail Inventory Kit from Bft's approved suppliers. Franchisees must also begin their pre-sales phase at least 60 days prior to the Soft Opening, utilizing pre-sales start-up package materials. Additionally, all individuals providing fitness instruction at the studio must complete the Pre-Opening Instructor Training before the Soft Opening.
In summary, the Soft Opening represents a significant milestone in the Bft franchise process, marking the transition from preparation to active operation. Franchisees must adhere to the stipulated timelines and requirements to ensure a successful launch and avoid potential repercussions.