What social media guidelines must a Bft franchisee strictly follow?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
You must strictly follow the social media guidelines, code of conduct, and etiquette as set forth in the Learning Management System regarding social media activities. Any use of social media by you pertaining to the Studio must be in good taste and not linked to controversial, unethical, immoral, illegal or inappropriate content. You will promptly modify or remove any online communication pertaining to the Studio that does not comply with the Franchise Agreement or the Learning Management System (Franchise Agreement, Section 9.3).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 37–50)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, franchisees must adhere to specific social media guidelines outlined in the Learning Management System. These guidelines encompass the code of conduct and general etiquette expected when representing the Bft brand online.
Bft franchisees are responsible for ensuring that all social media content related to their studio is in good taste and avoids any association with controversial, unethical, immoral, illegal, or inappropriate material. This requirement aims to protect Bft's brand image and reputation.
Furthermore, if any online communication pertaining to the Bft studio does not comply with the Franchise Agreement or the Learning Management System, the franchisee is obligated to promptly modify or remove it. This ensures that all social media activities align with Bft's standards and policies.