Since when has Assetco offered franchises in Canada for fitness studios developed and operated under the various Xponential Brands, including Bft?

According to Bft's 2025 Franchise Disclosure Document, Assetco has been offering franchises in Canada for fitness studios developed and operated under the various Xponential Brands since 2023. This includes brands like Bft, Club Pilates, CycleBar, and others within the Xponential Fitness portfolio.

For a prospective franchisee, this means that Assetco, the direct parent of Bft's franchisor, is actively involved in expanding the Xponential Brands' presence in Canada. This could provide opportunities for franchisees looking to operate fitness studios under established and recognized brands in the Canadian market. It also suggests that Assetco has experience and infrastructure in place to support franchisees in Canada.

It's important to note that neither Assetco nor XFB International (another affiliate) has ever owned or operated a studio or offered franchises for studios in the United States. This indicates a strategic focus on international markets for these particular entities within the Xponential Fitness structure. Franchisees should consider this international focus when evaluating the support and resources available to them, particularly if they are based in the United States.