What is the role of the Fund Advisory Committee (FAC) for Bft?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
We have also established a Fund advisory committee (the "FAC") to serve in an advisory capacity on matters related to the Fund. The Fund will be maintained and operated by us (or our affiliates) to meet the costs of conducting regional and national advertising and promotional efforts, other brand development activities, as well as related technology used to implement the foregoing (i.e., digital marketing platform, System web portal) that we determine beneficial to the System and employing advertising/public relations agencies to assist in advertising activities. With the assistance of the FAC, we will direct all public relations, advertising and promotions with sole discretion over the message, creative concepts, materials and media used in the programs and the placement and allocation thereof. We have the power to form, change or dissolve the FAC. We will pay for these activities from the Fund.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 37–50)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the Fund Advisory Committee (FAC) serves in an advisory capacity on matters related to the Brand Development Fund. The Fund is designed to promote Bft studios and develop the Bft system and brand. Franchisees contribute two percent (2%) of their studio's gross sales to the Fund. Bft (or its affiliates) administers the Fund and has the power to form, change, or dissolve the FAC.
With the assistance of the FAC, Bft directs all public relations, advertising, and promotions, maintaining sole discretion over the message, creative concepts, materials, and media used in these programs, as well as their placement and allocation. The Fund covers the costs of regional and national advertising, promotional efforts, brand development activities, and related technology, such as a digital marketing platform and system web portal. These activities aim to enhance the awareness and visibility of the Bft brand and its studio locations.
Bft is not obligated to ensure that Fund activities or dollars are spent equally on each studio or area. While advertising may include a brief statement about the availability of Bft franchises, the Fund is not primarily used for franchise sales or solicitations. The Fund contributions can be used for various advertising activities, including website development, social media, public relations, advertising campaigns (television, radio, print, or other media), and other promotions to further develop the Bft brand and system.