geographic_limit

Does Bft have the right to operate or franchise businesses offering similar services to Bft outside of the franchisee's Designated Territory?

Bft Franchise · 2025 FDD

Answer from 2025 FDD Document

e under that agreement. Otherwise, we will not modify the size of your Development Area except by mutual written agreement signed by both parties.

Reserved Rights

We and our parents/affiliates reserve the exclusive right to conduct the following activities under the Franchise Agreement and/or Multi-Unit Agreement (as appropriate): (i) establish and operate, and license any third party the right to establish and operate, other Studios and Studios using the Marks and System at any location outside of your Designated Territory(ies) and, if applicable, Development Area; (ii) market, offer and sell products and services that are similar to the products and services offered by the Studio under a different trademark or trademarks at any location, within or outside the Designated Territory(ies) and, if applicable, the Development Area; (iii) use the Marks and System, as well as other such marks we designate, to distribute any Approved Products and/or Approved Services in any alternative channel of distribution, within or outside the Designated Territory(ies) and Development Area (including the Internet and other e-commerce channels and streaming platforms; wholesale

stores, retail stores, catalog sales, etc.) as further described below; (iv) to acquire, merge with, or otherwise affiliate with, and after that own and operate, and franchise or license others to own and operate, any business of any kind, including, without limitation, any business that offers products or services the same as or similar to the Approved Products and Approved Services (but under different marks), within or outside your Designated Territory(ies) and, if applicable, Development Area; (v) use the Marks and System, and license others to use the Marks and System, to engage in any other activities not expressly prohibited in your Franchise Agreement and, if applicable, your Multi-Unit Agreement; and (vi) open and operate, or license third parties the right to open or operate, Studios at "Non-Traditional Sites" both within and outside the Designated Territory and, if applicable, Development Area. "Non-Traditional Site" means any location that is situated within or as part of a larger venue or facility and, as a result, is likely to draw the predominance of its customers from those persons who are using or attending events in the larger venue or facility (for example, "big box" gyms and/or fitness facilities, cruise ships, military bases, shopping malls, airports, sports facilities and stadiums, industrial or office complexes, hotels, train stations and other transportation facilities, travel plazas, casinos, hospitals, theme parks, convention centers, colleges/universities, multi-unit residential properties, and other similar captive market locations).

Neither the Franchise Agreement nor the Multi-Unit Agreement grants you any right to engage in any of the activities outlined in the preceding paragraph, or to share in any of the proceeds received by us, our parent/affiliates or any third party from these activities, unless we otherwise agree in writing. Further, we have no obligation to provide you any compensation for soliciting or accepting orders (via alternate channels of distribution) within your Designated Territory.

Internet Sales / Alternative Channels of Commerce

We may sell products and services to members located anywhere, even if such products and services are similar to what we sell to you and what you offer at your Studio. We may use the internet or alternative channels of commerce to sell products and services branded with the Marks. You may only sell the products and services from your Studio's Authorized Location and may only use the internet or alternative channels of commerce to offer or sell the products and services, as permitted by us, in order to register members for classes. We may require you to submit samples of all advertising and promotional materials (and any use of the Marks and/or other forms of commercial identification) for any media, including the Internet or otherwise. We retain the right to approve or disapprove of such advertising, in our sole discretion. Any use of social media by you pertaining to the Studio must be in good taste and not linked to controversial, unethical, immoral, illegal or inappropriate content. We may "occupy" any social media websites/pages and be the sole provider of information regarding the Studio on such websites/pages (e.g., a system-wide Facebook page). At our request, you will promptly modify or remove any online communication pertaining to the Studio that does not comply with the Franchise Agreement or the Learning Management System.

Source: Item 12 — TERRITORY (FDD pages 50–54)

What This Means (2025 FDD)

According to Bft's 2025 Franchise Disclosure Document, Bft retains significant rights to operate and franchise businesses, including those offering similar services, both within and outside a franchisee's designated territory. Specifically, Bft reserves the right to establish and license third parties to operate other studios using the Bft system at any location outside of a franchisee's designated territory. They also retain the right to market and sell products and services similar to those offered by the studio under different trademarks, regardless of location. This broad reservation of rights extends to using the Bft marks and system for alternative channels of distribution, such as the internet, e-commerce, and wholesale, without restriction to a franchisee's territory.

This means that a Bft franchisee's protected territory offers limited exclusivity. Bft can operate or franchise similar businesses nearby under different brands, sell similar products online, or utilize other distribution channels that may compete with the franchisee's studio. The FDD also states that Bft's affiliates offer franchises using trademarks other than the Marks, such as CYCLEBAR, CLUB PILATES, LINDORA, PURE BARRE, RUMBLE, STRETCH LAB, and YOGA SIX. These affiliated brands could potentially operate in the same geographic area as a Bft franchise, further intensifying competition.

Bft acknowledges the potential for conflicts between franchised or company-owned studios operating under the Xponential Brands umbrella. The FDD states that any resolution of conflicts regarding location, customers, support, or services will be entirely within Bft's and the franchisee's business judgment. While Bft does not anticipate conflicts between franchisees of different brands, they will analyze any future conflict and take action (if any) that they deem appropriate. Prospective franchisees should carefully consider the implications of these reserved rights and the potential for competition from both Bft and its affiliated brands before investing in a Bft franchise.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.