Does Bft require written approval for co-branding of the Marks?

According to Bft's 2025 Franchise Disclosure Document, franchisees need written consent from Bft to market any product or service related to the studio. This consent is required before the franchisee can use any other mark, name, commercial symbol, or logotype in connection with the operation of the studio. If Bft grants consent, the marketing of the product or service must be in a manner acceptable to Bft.

This requirement ensures that Bft maintains control over its brand and how it is represented. It prevents franchisees from associating the Bft brand with products or services that do not align with the company's standards or marketing strategy. The franchisee must adhere to Bft's guidelines and obtain approval for any co-branding or marketing efforts.

For a prospective Bft franchisee, this means that any plans to introduce new products or services or to co-brand with another entity must first be submitted to Bft for written approval. This process allows Bft to ensure brand consistency and protect its trademarks. Failure to obtain this consent could result in a breach of the franchise agreement.