What does the Pre-Sales and Soft Opening Retail Package for a Bft studio include?

According to Bft's 2025 Franchise Disclosure Document, the Pre-Sales and Soft Opening Retail Package includes designated branded merchandise, apparel, and accessories to support presales and soft opening retail sales. Bft will provide a curated retail inventory based on the studio's retail display needs. The specific components of the package will be determined in coordination with the Bft team to ensure brand consistency and optimal product selection. Franchisees must purchase this package directly through Bft, although Bft may designate in the future that franchisees purchase it directly from a third-party Approved Supplier.

The cost for the Pre-Sales Retail Package will be collected directly by the retail team at the start of the Pre-Sales Phase, while the Soft Opening retail inventory cost will be included as a line item in the equipment invoice. The estimated initial investment for the Pre-Sales and Soft Opening Retail Inventory Kit ranges from $14,000 to $18,000, payable in a lump sum before opening. This cost is paid to Bft.

This package is designed to help franchisees generate revenue and brand awareness during the critical pre-opening and early operation phases. By offering branded merchandise, apparel, and accessories, franchisees can attract potential members and create a sense of community around their Bft studio. The coordination with the Bft team ensures that the retail inventory aligns with the brand's overall marketing strategy and appeals to the target customer base. The potential future shift to third-party suppliers could impact costs and supply chain logistics, so franchisees should stay informed about any changes to the purchasing process.