What is the Pre-Sales Phase for a new Bft franchise?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
e Studio; and (iv) the installation and shipping costs for the foregoing items. Throughout the Term, Franchisee will be responsible for (i) maintaining and/or replacing the exercise equipment, furniture, fixtures, other equipment, and related supplies used in connection with the Studio; and (ii) maintaining certain levels of inventory with respect to those items comprising the Pre-Sales and Soft Opening Retail Inventory Kit, as set forth more fully in this Agreement.
- B. As part of the Pre-Sales and Soft Opening Retail Inventory Kit, Franchisee will acquire and must utilize certain pre-sales start-up package materials in coordination with the pre-opening sales plan that Franchisee is required to commence conducting at least sixty (60) days prior to the Studio's Soft Opening (the "Pre-Sales Phase"). Franchisee agrees and acknowledges that Franchisee must: (i) develop the foregoing plan in coordination with the opening support program designated by Franchisor that is designed to generate prospective Studio clientele and members and otherwise promote the Studio prior to the Soft Opening (the "Opening Support Program"); (ii) obtain Franchisor's prior approval of the plan and all Pre-Sales Phase activities; and (iii) incur and promptly pay all fees and costs associated with the Opening Support Program and other Pre-Sales Phase activities as and when such amounts become due.
- C. Franchisee further agrees to install at its expense and use the membership accounting, cost control, point-of-sale system and inventory control systems (the "POS/Inventory System") through the supplier Franchisor designates.
Source: Item 23 — RECEIPTS (FDD pages 79–265)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the Pre-Sales Phase involves several key requirements for franchisees before their studio's soft opening. Specifically, the franchisee must develop a plan in coordination with Bft's designated opening support program. This program is designed to generate prospective studio clientele and members and promote the studio before it opens.
Furthermore, the franchisee is required to obtain Bft's prior approval of the plan and all Pre-Sales Phase activities. This implies that Bft maintains control over the marketing and promotional strategies employed during this critical period. The franchisee is also responsible for incurring and promptly paying all fees and costs associated with the Opening Support Program and other Pre-Sales Phase activities as they become due. This indicates that franchisees should be prepared for potentially significant expenses during this phase.
In addition to the above, prior to the Studio's Soft Opening, the franchisee must purchase or lease the Fitness Equipment & Initial FF&E Package and opening retail inventory comprised of certain branded and inventory that may be resold at the Studio (the "Pre-Sales and Soft Opening Retail Inventory Kit") from Bft's approved supplier(s). The Fitness Equipment & Initial FF&E Package includes a Studio fixture package, the package of fitness equipment and other operational equipment Bft designates to be used in Studios and smaller pieces of related exercise equipment, other items related to the outfitting and design and buildout of the Studio, and the installation and shipping costs for the foregoing items. These requirements ensure that the Bft studio is properly equipped and ready for operation, adhering to the brand's standards from the outset.