For the Bft Monthly New Memberships analysis, how many Qualified Studios were in the 4th Quartile?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
In this Part A-3, we sorted the 29 Qualified Studios, ranked (highest to lowest) by the amount of Monthly New Memberships reported by the Qualified Studios for the Measurement Period, into four (4) quartiles, with the 1st, 2nd, and 3rd Quartiles each comprising 7 Qualified Studios and the 4th Quartile comprising 8 Qualified Studios. "Monthly New Memberships" means new Studio members who signed a studio membership agreement with a Qualified Studio for a particular calendar month.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 67–75)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the Monthly New Memberships analysis of Qualified Studios involved ranking 29 studios from highest to lowest based on their reported monthly new memberships during the measurement period. These studios were then divided into quartiles. The 1st, 2nd, and 3rd quartiles each contained 7 Qualified Studios, while the 4th Quartile contained 8 Qualified Studios.
This means that the bottom 25% of the studios, when ranked by monthly new memberships, comprised 8 locations. This information is valuable for prospective franchisees as it provides insight into the distribution of new memberships across different Bft studio locations. Understanding how studios are categorized into quartiles based on performance metrics like new memberships can help franchisees benchmark their potential performance against existing studios.
For a potential Bft franchisee, this data highlights the range of performance within the franchise system. While some studios achieve high numbers of new memberships, others may struggle, landing them in the lower quartiles. It's important to investigate the factors that contribute to success in new membership acquisition, such as location, marketing strategies, and local competition. This information helps a prospective franchisee understand the potential range of outcomes and the factors influencing those outcomes.