In which month did Bft studios have the highest average number of active members?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Number of New Studios | 21 | 20 | 19 | 13 | 12 | 9 | 7 | 6 | 3 | 3 | 0 | 0 | |
| Gross | Average | $12,605 | $22,865 | $23,712 | $22,885 | $22,900 | $27,705 | $28,953 | $29,193 | $25,248 | $20,825 | N/A | N/A |
| Revenue | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 11 / 52% | 8 / 40% | 9 / 47% | 6 / 46% | 5 / 42% | 4 / 44% | 2 / 29% | 3 / 50% | 2 / 67% | 2 / 67% | N/A | N/A | |
| Median | $14,436 | $20,656 | $21,225 | $20,408 | $21,117 | $22,431 | $20,885 | $24,899 | $32,185 | $29,708 | N/A | N/A | |
| Range (Max) | $24,168 | $47,445 | $53,823 | $51,440 | $57,530 | $66,084 | $69,827 | $67,280 | $37,000 | $34,417 | N/A | N/A | |
| Range (Min) | $1,511 | $11,155 | $9,832 | $9,163 | $6,993 | $7,301 | $8,849 | $6,559 | $6,560 | -$1,650 | N/A | N/A | |
| Active | Average | 114 | 126 | 135 | 131 | 136 | 151 | 154 | 164 | 126 | 157 | N/A | N/A |
| Members | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 9 / 43% | 9 / 45% | 9 / 47% | 6 / 46% | 7 / 58% | 3 / 33% | 2 / 29% | 2 / 33% | 2 / 67% | 1 / 33% | N/A | N/A | |
| Median | 106 | 122 | 128 | 129 | 142 | 146 | 140 | 149 | 150 | 157 | N/A | N/A | |
| Range (Max) | 195 | 210 | 242 | 261 | 289 | 311 | 334 | 355 | 172 | 175 | N/A | N/A | |
| Range (Min) | 59 | 64 | 61 | 55 | 57 | 64 | 71 | 73 | 56 | 139 | N/A | N/A | |
| New | Average | 51 | 32 | 23 | 15 | 18 | 24 | 21 | 17 | 11 | 8 | N/A | N/A |
| Memberships | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 11 / 52% | 6 / 30% | 8 / 42% | 6 / 46% | 5 / 42% | 4 / 44% | 2 / 29% | 2 / 33% | 2 / 67% | 1 / 33% | N/A | N/A | |
| Median | 52 | 24 | 20 | 12 | 17 | 21 | 13 | 14 | 12 | 8 | N/A | N/A | |
| Range (Max) | 88 | 111 | 48 | 35 | 57 | 45 | 43 | 33 | 19 | 12 | N/A | N/A | |
| Range (Min) | 13 | 10 | 4 | 1 | 1 | 9 | 11 | 11 | 3 | 4 | N/A | N/A |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 67–75)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the month in which New Studios had the highest average number of active members was Month 8, with an average of 164 active members. This data is based on the performance of New Studios, defined as those that conducted their Soft Opening in calendar year 2024. The FDD specifies that "Month 1" refers to the calendar month in which the studio launched its Soft Opening, and subsequent months are numbered sequentially.
This information is derived from a chart reflecting the monthly average, median, and range of Gross Revenue, Active Members, and New Memberships of New Studios during the 12 months after their Soft Opening. The average number of active members is calculated by totaling the monthly active members for each New Studio and dividing that number by the number of New Studios for that month. Active Members are defined as studio members who were party to an effective studio membership agreement at the conclusion of the particular calendar month.
For a prospective Bft franchisee, this indicates that membership numbers tend to peak around eight months after the studio's initial opening. This could be due to initial marketing efforts, introductory offers, and the building of community among new members. After Month 8, the average active members appear to decrease, with Month 10 showing 157 active members. No data is available for Month 11 and Month 12.
It's important to note that this data pertains specifically to New Studios during their initial months of operation and may not be representative of more established Bft studios. The number of New Studios included in the data set decreases over time, from 21 in Month 1 to only 6 in Month 8, and 3 in Month 10, which may affect the averages. A prospective franchisee should consider these factors and investigate further to understand long-term membership trends and retention strategies within the Bft franchise system.