What was the minimum number of new memberships reported for a Bft studio in Month 5?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Number of New Studios | 21 | 20 | 19 | 13 | 12 | 9 | 7 | 6 | 3 | 3 | 0 | 0 | |
| Gross | Average | $12,605 | $22,865 | $23,712 | $22,885 | $22,900 | $27,705 | $28,953 | $29,193 | $25,248 | $20,825 | N/A | N/A |
| Revenue | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 11 / 52% | 8 / 40% | 9 / 47% | 6 / 46% | 5 / 42% | 4 / 44% | 2 / 29% | 3 / 50% | 2 / 67% | 2 / 67% | N/A | N/A | |
| Median | $14,436 | $20,656 | $21,225 | $20,408 | $21,117 | $22,431 | $20,885 | $24,899 | $32,185 | $29,708 | N/A | N/A | |
| Range (Max) | $24,168 | $47,445 | $53,823 | $51,440 | $57,530 | $66,084 | $69,827 | $67,280 | $37,000 | $34,417 | N/A | N/A | |
| Range (Min) | $1,511 | $11,155 | $9,832 | $9,163 | $6,993 | $7,301 | $8,849 | $6,559 | $6,560 | -$1,650 | N/A | N/A | |
| Active | Average | 114 | 126 | 135 | 131 | 136 | 151 | 154 | 164 | 126 | 157 | N/A | N/A |
| Members | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 9 / 43% | 9 / 45% | 9 / 47% | 6 / 46% | 7 / 58% | 3 / 33% | 2 / 29% | 2 / 33% | 2 / 67% | 1 / 33% | N/A | N/A | |
| Median | 106 | 122 | 128 | 129 | 142 | 146 | 140 | 149 | 150 | 157 | N/A | N/A | |
| Range (Max) | 195 | 210 | 242 | 261 | 289 | 311 | 334 | 355 | 172 | 175 | N/A | N/A | |
| Range (Min) | 59 | 64 | 61 | 55 | 57 | 64 | 71 | 73 | 56 | 139 | N/A | N/A | |
| New | Average | 51 | 32 | 23 | 15 | 18 | 24 | 21 | 17 | 11 | 8 | N/A | N/A |
| Memberships | |||||||||||||
| Number / Percentage of New Studios that met or exceeded the average | 11 / 52% | 6 / 30% | 8 / 42% | 6 / 46% | 5 / 42% | 4 / 44% | 2 / 29% | 2 / 33% | 2 / 67% | 1 / 33% | N/A | N/A | |
| Median | 52 | 24 | 20 | 12 | 17 | 21 | 13 | 14 | 12 | 8 | N/A | N/A | |
| Range (Max) | 88 | 111 | 48 | 35 | 57 | 45 | 43 | 33 | 19 | 12 | N/A | N/A | |
| Range (Min) | 13 | 10 | 4 | 1 | 1 | 9 | 11 | 11 | 3 | 4 | N/A | N/A |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 67–75)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the minimum number of new memberships reported for a Bft studio in Month 5 was 1. This data is derived from a set of New Studios that were owned and operated by franchisees and conducted their Soft Opening in calendar year 2024. The data represents the 12 months following the studio's Soft Opening, with Month 1 being the month of the Soft Opening itself. The 'New Memberships' refers to the total number of new studio members who signed a membership agreement in that specific month.
This information is valuable for prospective franchisees as it provides insight into the range of new memberships a Bft studio might acquire in its initial months of operation. The range indicates the variability in performance among different studios, influenced by factors such as location, marketing efforts, and local market conditions. Understanding this range can help franchisees set realistic expectations and develop strategies to maximize membership acquisition.
It's important to note that the data is based on historical performance and may not be indicative of future results. The FDD explicitly states, "Some Studios have earned this amount. Your individual results may differ. There is no assurance that you'll earn as much." Therefore, while the data offers a benchmark, prospective franchisees should conduct their own market research and consider various factors that could impact their studio's performance. Additionally, the number of New Studios open in Month 5 was 12, which means the range is calculated from a relatively small sample size.
Prospective franchisees should also be aware that these figures pertain to New Studios, as defined in the FDD, and exclude studios operating at Non-Traditional Sites. This distinction is important because Non-Traditional Sites might exhibit different membership patterns due to their unique locations and customer base. Therefore, the provided data is most relevant for franchisees planning to open a Bft studio in a standard location.