What was the median number of new memberships for Bft studios in Month 3?
Bft Franchise · 2025 FDDAnswer from 2025 FDD Document
also show the range and median of Monthly New Memberships for all 29 Qualified Studios.
| | Number of Qualified Studios | Average | Median | Range (Min) | Range (Max) | Number / Percentage of Qualified Studios that Met or Exceeded the Average | |---|---|---|---|---|---|---| | 1st Quartile | 7 | 25 | 26 | 22 | 28 | 4 / 57% | | 2nd Quartile | 7 | 20 | 20 | 18 | 22 | 4 / 57% | | 3rd Quartile | 7 | 16 | 16 | 15 | 18 | 3/ 43% | | 4th Quartile | 8 | 12 | 13 | 10 | 14 | 5 / 63% | | Total | 29 | 18 | 18 | 10 | 28 | 13 / 45% | Part B: Member Information for New Studios
The chart below provides the data relevant to New Studios as of the particular month after it conducted its Soft Opening in calendar year 2024:
| | | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 67–75)
What This Means (2025 FDD)
According to Bft's 2025 Franchise Disclosure Document, the median number of new memberships for new Bft studios in Month 3 was 20. This data is based on the performance of new studios that opened in 2024 and tracked for the first 12 months after their soft opening. Month 3 refers to the third calendar month after the studio's soft opening.
This information is valuable for prospective franchisees as it provides an expectation for membership growth in the initial months of operation. Understanding the median number of new memberships helps in forecasting revenue and managing operational costs. It's important to note that this is a median value, meaning half of the new studios had more new memberships and half had less.
Additionally, the FDD provides a range for new memberships in Month 3, with the maximum at 48 and the minimum at 4. This wide range suggests that various factors can significantly impact membership acquisition, such as location, marketing efforts, and local market conditions. A prospective franchisee should investigate these factors and develop a robust business plan to maximize their potential for new memberships.