What is the 'Measurement Period' used for Bft financial performance representations?

According to Bft's 2025 Franchise Disclosure Document, the 'Measurement Period' used for the financial performance representations is defined as the period from January 1, 2024, to December 31, 2024. This timeframe is used to evaluate the financial performance of "Qualified Studios," which are defined as studios owned and operated by a franchisee for the entire Measurement Period, excluding those at Non-Traditional Sites.

Bft uses this specific measurement period to gather data on various financial metrics, including Gross Revenue, Monthly Active Members, and Monthly New Memberships. By focusing on this defined period, Bft aims to provide prospective franchisees with a consistent and comparable set of data to evaluate potential financial performance. The financial performance representations made in Item 19 of the FDD are based on the historical performance of these Qualified Studios during this period.

It is important for potential franchisees to understand that the financial results presented are based on past performance and may not be indicative of future results. Factors such as location, management skills, and local market conditions can significantly impact a studio's financial performance. Therefore, while the Measurement Period provides a standardized timeframe for evaluation, prospective franchisees should conduct their own due diligence and consider various factors before making an investment decision.